Ask The Water Doctor

Personally, I believe that calling these products “softeners” brands the seller as a charlatan because they do not in fact, soften the water. An argument can be made that they “condition” the water, but that is also deceptive in my opinion. Most people who have hard water use the words “softener” and “conditioner” interchangeably.

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While I have been involved in water treatment for nearly 40 years and have been certified in numerous techniques and disciplines, I must admit that I do not know it all, so if you are an internet marketer of salt-free water softeners or conditioners and can prove your claims, here’s your chance to prove me wrong. Supply the proof to back up these claims that I took word-for-word from your websites:

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Is the company whose product you are thinking of purchasing a true “water treatement company” or are they just “one trick pony?” In other words, do they sell just one-type of product, such as a radio frequency device, or are they truly someone who is qualified to treat any water problem. There is no one “black box” that solves every water problems and there are many companies whose products have very limited validity.

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Some companies are selling their products the right way (explaining how it works and not engaging in hyperbole), while others are not so “above-board” in their tactics. I would encourage anyone who is looking to go “salt-free” to think about whether the company they are considering is really a “water treatment company” or just a company that is interested in selling a salt-free product and little else.

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Filtration, carbon filtration and oxidation are well-established methods of conditioning or treating water, so I will further assume that you are referring to the plethora of companies who are promoting “salt-free water conditioners.” I will say that there is some validity to most of these methods, however companies or websites who say that they “soften” water without salt or make other prespoterous claims like “salt can be absorbed through the skin” or that electronic devices increase sudzing are not dealing in reality and should not be trusted.

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